I started out with under-developed digital materials and virtually no structured strategy or development plan in place. I was excited to take on this challenge. I lead the effort to re-built the website from the ground up. Since then we have been refining it on a daily basis both for marketing and general maintenance. We incorporated tools, added CRM functions, improved conversion rates, landing pages, attended to pages with high exit rate, improved SEO, Etc... And you can be sure, we are running A/B tests at any given time. Yes. Now too.