When Moshe Katvan asked me to help him design his cards I was very excited. I knew that many photographer's cards get lost in the clutter. Therefore I decided to keep the front cover clean with only one striking image No titles. No text. No number. On top of that, I created a theme for each card — for which I researched and photo edited from the Katvan's library, plus we shot some new concepts especially for this project.
Later that year, I saw those cards hung on several cubical walls at the agency as decorations. People simply liked them that much! I guess I did my job well.